Despite O’Reilly bluster, Fox News reach is shrinking
O’Reilly referred to Fox News as “far and away the highest-rated cable news outfit,” and asserted, “[W]e’re growing while the others are disintegrating.” In fact, a recent comparison by the blog TVNewser of the three cable news channels’ ratings in June 2006 and June 2007 found that CNN and MSNBC’s audience grew at a greater rate over that period than that of Fox News. According to TVNewser’s analysis, CNN’s prime-time viewership increased (across all age groups) by 17 percent and its all-day audience by 10 percent. MSNBC’s prime-time viewership increased by 38 percent and its all-day audience by 34 percent. Meanwhile, Fox News’ prime-time viewership increased by 10 percent and its all-day audience by 8 percent.
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