For typophiles: ‘Helvetica,’ the movie
I am a little conflicted here as I detest Helvetica in all its forms, but, still, a movie about a typeface is right up there with Alias. Nonetheless, Times New Roman would very definitely have made a better story. You could make Memogate the motor of the plot. I wonder who would play Thomas Phinney and me? See The Digital Dish for explanation.
Veer, a leading provider of visual elements and design-related products, is a co-producer of Helvetica, a feature-length documentary film about typography, graphic design, and global visual culture directed by Gary Hustwit.
Helvetica is Veer’s first venture into film production, as part of the company’s ongoing initiative to support the design community. Veer is known for its affinity among creatives. Beyond its core business of creating and distributing high-quality visual elements to a discerning clientele, Veer supports the creative community through event sponsorships, community initiatives, and the Ideas section of the Veer web site. Veer committed to the project believing that the film will build a larger awareness of the world’s most prolific typeface and encourage dialogue about Helvetica’s impact on the last 50 years of graphic design.
“We’re always looking for ways to expand awareness of design and support the creative community. When Gary told us about the film, we just knew we had to be involved,” said Jon Parker, Director, Brand Communication for Veer. “We’re passionate about type at Veer, but we realize that type’s influence is invisible to most people. Helvetica will enlighten people about how type informs us, talks to us, and seduces us. It’s a story that’s fascinating not only to Veer’s audience of designers and creatives, but to anyone interested in media and popular culture.”
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