Cancer is a growth industry for new Hallmark line
Cancer is not who you are – it’s what’s happening to you.
Go to original By David Twiddy,The Associated Press, in the Salt Lake Tribune
KANSAS CITY, Mo. – Buying a greeting card for someone’s birthday, anniversary or if they’re feeling under the weather is pretty straightforward.
But what if they’re undergoing chemotherapy or struggling with depression?
”Get Well Soon” probably won’t cut it.
Likewise, most cards lining the store shelves don’t work on occasions as someone leaving an abusive spouse, undergoing drug rehab or declaring their sexual orientation.
Hallmark Cards Inc., which has built its $4.2 billion empire on sentiments for life’s happier times, is releasing a new line of cards that will speak to those and other situations that the company says have either been ignored by greeting card companies or received only a smattering of attention from niche players.
For illness: ”Cancer is a villain who doesn’t play fair . . . but it can’t dim your spirit, and it can’t silence prayer.”
For eating disorders: ”All I want is for you to be healthy – healthy and happy with yourself. Please take it one day at a time until you are.”
For depression: ”When the world gets heavy, remember, I’m here to help carry it with you.”
The 176-card collection, called Journeys, went on sale Thursday.
