Radio station hopes to turn green into gold
- A Washington radio station is hoping to tap into increased concerns about the environment and global warming by switching not only its format but also its source of power.
WARW (94.7 FM) is taking several steps to go green, the station manager says, steps that parent company CBS is touting to some of the chain’s 146 other stations nationwide.
WARW will pay a premium for electricity that Pepco guarantees is wind-generated, rather than produced by a coal-fired plant. The station plans to build a performance studio at its Silver Spring headquarters at least partly out of green material, such as recycled flooring. At the same time, “Classic Rock 94.7″ becomes “94.7 the Globe,” incorporating more contemporary artists into its playlist and Mother Earth into its name.
The move is part of a growing trend of corporations seeking positive public relations — and perhaps profit — in showing an eco-friendly exterior.
Go to original by Frank Ahrens. The Washington Post via SPJ PressNotes
